PPC
PPC stands for Pay-Per-Click, which is a digital marketing model where advertisers pay a fee each time their ads are clicked on by users. PPC is commonly used in online advertising platforms such as Google Ads and social media advertising platforms like Facebook Ads.
PPC advertising allows businesses to place their ads in front of potential customers who are actively searching for products or services online, or are browsing social media platforms. The advertiser selects relevant keywords or interests that are associated with their product or service, and their ads are displayed to users who are searching or browsing with those keywords or interests.
PPC can be a highly effective form of digital advertising because it allows businesses to reach their target audience with relevant ads at the right time. It also offers precise targeting options, allowing businesses to narrow down their audience based on demographic, location, and other factors.
However, PPC can also be expensive, and it requires careful planning and management to ensure that the ads are delivering a positive return on investment.
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