What is Google Analytics
Google Analytics Google Analytics is a web analytics tool developed by Google that helps website owners and marketers analyze and understand the performance of their websites. It provides valuable insights into visitor behavior, traffic sources, user engagement, and other key metrics, allowing businesses to make data-driven decisions to optimize their online presence. With Google Analytics, website owners can track various aspects of their website's performance, including: 1. Audience : It provides information about the demographics, interests, and behavior of website visitors, helping businesses understand their target audience better. 2. Acquisition: It tracks the sources from which visitors come to the website, such as search engines, social media platforms, referral websites, or direct traffic. This information helps businesses evaluate the effectiveness of their marketing campaigns and optimize their acquisition strategies. 3. Behavior: It analyzes how visitors interact with